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Corporate Branding Through Design |
Branding used to be the way that cattle ranchers marked their livestock. It was a unique symbol, identifying a certain head of cattle as being from the rancher’s land. The same can be said today for the corporate world; the first step in corporate branding is to create that unique symbol that will identify your products, business cards, etc. as yours.
Logo designs are those unique symbols, and they’re very important in brand strategy. They have to be simple and memorable; they have to say as much about a company as possible and be independent of language barriers. They have to stick with a company’s potential clients, “branded” on their memories. |
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Why Corporate Branding? |
| If for no other reason, corporate branding is a case of “keeping up with the Joneses”. In other words, everybody else, including your competition, is doing it. With over 600,000 businesses starting every year in the United States, everyone – from one person companies to SMBs and bigger - is looking for a way to make their customers (and potential customers) remember them. Branding strategies and identity systems are no longer just for the top dogs. |
Identity Systems |
| There are logo designs, there is corporate branding, and then there are identity systems. Identity systems aren’t reserved for big name corporations, and they aren’t just logo designs on business cards. Identity systems deal with every aspect of the company that goes into print or is seen by potential customers.
In our portfolio, the identity systems combine letterheads, envelopes and business cards, but they can also include brochures, business forms and many other printed materials.
Identity systems aren’t just logo designs, either. If it were, then our Gold Coast client, for instance, would only have the logo and white pages. Identity systems include how a business card, envelope, letterhead or brochure will look overall.
Will your envelopes have a band on the side, or just the logo design? Will your letterheads be white or use a different color? All of these questions go into building identity systems, and Studio 40 Eight will work with you to get the best identity system with the most engaging effects. Choose one of our or today for more information. |
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